Sector: High-Performance & Technical Industries
Focus: Narrative Analysis & Audience Strategy
Overview: Applying a systems-focused, high-stakes communication lens to fast-moving industries. As a contributor to The Slipstream Effect, I deliver strategic analysis on how global motorsport organizations navigate complex narrative environments, interpret technical data, and execute high-growth audience strategies.
Selected Writing
Photo by Sam Tsonis on Unsplash
Inside the feedback loop: Ferrari’s winning three-stop strategy
A breakdown of how clear communication, real-time data, and trusting the plan helped a high-stakes team pivot under intense pressure to secure a massive win.